Role Responsibilities/ Responsabilités du rôle

The Senior Manager, Business Intelligence & Pricing report to the Chief Marketing Officer


To strategically develop, plan and manage the Business Intelligence strategy and framework to drive planning and inform decision making; and to provide reporting and customer insight via data mining and market research.

Detailed Job Description


Strategy Development and Implementation

Lead creation of sub-divisional strategy in line with overarching divisional goals with emphasis on client experience (internal and external)

Ensure effective implementation of sub-divisional strategy by means of providing direction, structure, business plans and support

2- Staff Leadership and Management

Source, induct, and manage talent in accordance with legislative guidelines

Ensure open communication channels with staff and implement change management interventions where necessary

Provide definition of roles, responsibilities, individual goals and performance objectives for the team

Set KPIs and provide regular performance feedback through a well-defined and implemented performance review program

Develop and implement a training plan in order to build and develop skills within the team

Performance manage resources in accordance with HR policy and legislation where necessary

Actively participate in leadership team

Supports team capability development through the creation of opportunities for realizing full potential

Promote a ‘Company centric’ and ‘partnership approach’ to develop strong relationships with other working groups and ensure adherence to Group governance


Adhoc, operational and tactical meeting

Set up / participate in adhoc and operational meetings

Participate and provide input into tactical meetings

Report at process and functional level


Manage and resolve escalations that have impact on critical path of service delivery

Escalate issues that will result in significant time, scope, employee/customer or cost impacts if not resolved

Manage and provide solutions to issues that require formal resolution

Opco Operational

Set up and manage project status meetings

Review and identify key risks, issues, and dependencies and set mitigation actions

Manage budgets

Sign off / make decisions regarding operational changes

Opco Tactical

Keep abreast of global and local best practice and make recommendations on leveraging opportunities to the Chief Marketing Officer.

Provide input into the review of all projects initiated.

Review key risks, issues, and dependencies and set mitigation actions.

Manage budget


Review performance of team activities against agreed KPIs and compliance to SLAs, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team

Create and monitor plan for continuous improvement Operational Delivery

–   Develop and execute continuous improvement plans for research and customer knowledge

–   Ensure quality assurance on research produced by the market research team and for providing strategic direction on the research plan / schedule

–   Drive the business planning process of the company

–   Ensure relevant business rules are applied in the budget process and forecasting scenarios

–   Ensure quality drivers and assumptions for the Business plan from gross revenue to margin

–  Review and quality assure tariff / pricing strategy on all commercial / retail and interconnect tariff regimes

–   Develop appropriate framework for setting marketing plans and network roll out plans / requirements

–  Evaluate network rollout form a customer perspective and provide the relevant direction to marketing and sales teams

–  Liaise with other departments such as finance, network group and enterprise solution to understand their research, reporting and analytical needs, take these needs and support the departments by mobilizing the customer knowledge and research teams to deliver on those needs

–   Coordinate all activities within Business Intelligence function to ensure alignment, integration of effort and minimize duplications and conflicts

–  Redesign operational systems and procedures to achieve operational excellence

–  To realize deep analysis of Opco performance in order to identify factors impacting revenue and EBITDA.

–  To develop models to understand the effect of marketing and competitor actions upon Opcos’ performance.

–  Realize deep analysis of Opco performance in order to identify factors impacting Churn.

–  Develop models in order to monitor and to understand the effect of marketing and competitor actions.

–  Develop churn prediction models with a segmented approach in order to build tactical corrective actions.

–  Propose loyalty initiatives based on churn analyses.

–  Cooperate closely with cross functional teams and provide input to overall strategic direction

–  Benchmark international Business Intelligence practices and continually improving the marketing intelligence framework


Minimum of 4 years’ tertiary qualification in Marketing, Statistics or Computer Science (must be comfortable in at least two of these areas).

Masters advantageous

Fluent in English and French


Minimum 5 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)

Minimum 5 years’ experience in the Business intelligence of which 4 years’ experience in telecoms industry

Manager track record of 5 years or more, with at least 3 years in relevant sector/industry

Experience in leading change / transformation (marketing) at an operational level advantageous

Experience in continuous improvement through the implementation of best practices

Worked across diverse cultures and geographies advantageous


Statistical modeling and multivariate analysis

Data mining and predictive analytics

Complex market research

Forecasting techniques

Pricing analysis

Reporting and performance analysis

Marketing planning

Project management

Financial acumen

Information management

Marketing and sales acumen

Performance enhancement and improvements

Problem solving

Strategic thinking

Vendor management.


Extra good numerical mind

Excellent command in Microsoft Excel and VBA

Advanced statistical software skills (SPSS, SAS, SPAD, etc.)

Good analytical skills

Must be able to work under pressure


Leadership and management skills

Learning and self-development


Conceptual Thinker

Problem Solver

Improvement Driver

Culture and Change Champion

Supportive People Manager

Relationship Manager

Results Achiever

Operationally Astute

Behavioral qualities :

Unify people/Build a team,

Plan work,

monitor work,

Problem solving

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