Senior Associate – Brand Activations, Associé principal – Activations de marque, Douala, Sun King
Role Responsibilities/ Responsabilités du rôle
Sun King is looking for a Senior Associate – Brand Activations who will have a leading role in planning and execution of Brand activation activities for the entire life cycle of all Sun King products and services in Cameroon.
We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa and Asia. If this sounds like you, we would love to hear from you.
What you would be expected to do:
Develop Marketing plans aimed at supporting Sun King Commercial Business Unit to assist in achieving targeted revenue and market share levels.
Develop and manage relevant marketing plans and execute the concepts to have a memorable impact on the targeted consumers, Sun King partners & internal stakeholders.
Achievement of set targets for various campaigns through effective participation and coordination of all marketing activities (ATL, BTL, TTL) in trade.
Conceptualize, develop, and roll out BTL activation plans in liaison with the relevant department and/or activation agency.
Ensure visibility for all Sun King products in the market as per set targets. Manage relationships between Sun King and all activation agencies as well as between the marketing department and other internal partners.
Monitoring and reporting on the expenditure of the market activations budget.
Management of Sun King events (Internal & External) inclusive of Industry conferences
Work with creative team to ensure all customer facing materials are aligned with the Sun King brand guidelines.
Work with the Procurement team to source for competitive suppliers for marketing campaigns and production of marketing materials
Key performance indicators:
Manage Brand Activation events and activities and Identify opportunities/ action plans within specific projects with real time tracking.
Develop and apply in-depth understanding of consumer insights to advance the business agenda. Key focus on engaging and driving ROI within the targeted consumers, B2B Partners & Internal Stakeholders.
Manage the briefing process, day to day evaluation, co-ordination and control of Support agencies in delivering campaigns with Marketing Manager, Commercial Business Unit (B2C & B2B), and third-party agencies.
Attainment of communicated visibility and market branding targets through effective management, co-ordination and distribution of BTL activities
Ensuring that all branding is implemented to set Sun King standards (Per our Pictures of Success)
To effectively manage resources allocated through effective monitoring of activities and by providing support to the Commercial Business Unit
Co-ordinate with the Commercial Business Unit and trade activation team to support Go-To-Market activities for the company wide campaigns, activations and trade activities.
Working closely with other departments to ensure that activities planned are executed correctly and on time.
Ensure the market activations calendar is synchronized and incorporates all relevant stakeholders where possible to maximize on savings and efficiencies.
Ensure quarterly evaluation of activation agencies with procurement teams based on the set performance criteria.
Effectively monitor and control the activations budget within approved departmental budget.
Ensure timely submission of regional reports and triangulating shared reports from different regions and come up with insights that can be adopted in different regions.
Collect, compile and provide product & brand performance feedback to internal stakeholders with input from trade activation and sales team to ensure that we improve on our products, services and processes.
Develop and manage consumer campaigns and brand activations including agent recruitment (conceptualization, agency selection, execution, and reporting)
Drive the branding of Sun King stores and execution of area launches
Along with the country business leader, plan and execute agent motivation and loyalty campaigns
Directly responsible for production and disbursement of merchandise (kits) Execute projects with Sun King partners in Cameroon
Directly responsible for conference set-up and management in Cameroon Support the planning and execution of new product launches in Cameroon Liaise with the creative team in designing country-specific marketing collateral.
Ensures that all customers facing materials are aligned with the Sun King brand guidelines
You might be a strong candidate if you have
A degree in a business-related field. Masters encouraged.
5 -7 years’ hands on experience in Sales or Marketing related environment.
Must be bilingual (communicate in English and French)
Excellent team player.
Self-motivated, self-starter who is willing to take initiative, ownership & accountability
Ability to develop external partnerships and form strategic alliances
Attention to detail with excellent interpersonal and communications skills.
Highly results and performance oriented.
Excellent negotiation/influencing and presentation skills.
What we offer (in addition to compensation and statutory benefits)
We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa and Asia. If this sounds like you, we would love to hear from you. Sun King offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.
Sun King believes in equal opportunity for all people, everywhere. It is the reason we exist! So, regardless of your race, colour, religion, sex, marital status, sexual orientation, national origin, HIV/Aids status, disability or any other protected characteristic as established by law, we will accept your application and make a decision based on your suitability for the position. An opportunity to grow as a professional in a dynamic, fast growing, high impact industry;
The chance to work in an open minded, collaborative culture surrounded by enthusiastic Sun King Employees who are driven by the challenge of continuously innovating and growing a smart, sustainable business with profound impact on the world;
A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Greenlight Academy
About Sun King
Sun King designs, distributes, and finances the purchase of solar powered home energy solutions for the world’s 1.3 billion under-electrified consumers. We are market leaders in the distributed off-grid solar industry, and our Sun King™ products have enabled 90 million people around the world to access clean, reliable, solar-powered light and energy at home.
Sun King products range from portable solar lamps to more robust multi-light solar home systems, to solar-powered televisions and fans and energy-efficient inverter bulbs. Our products drastically improve the quality of life for those that lack reliable electricity access: they help extend the number of productive, income-generating hours in a day; they enable children to study after dark; they allow families and communities to gather safely to socialize after sunset; and when replacing field-based sources of light like kerosene lamps, they reduce exposure to indoor air pollution.
We reach our customers through two distinct business models: a vast network of more than 300 distribution partners across 40 countries, and through our EasyBuy™ Direct sales channel, where we sell directly to consumers in India, Kenya, Myanmar, Nigeria, Tanzania, Uganda, Mozambique, Togo, and Zambia through a network of more than 15,000 commission sales agents. Our customers have the option to purchase these products upfront or to pay for them through an installment payment plan over a period of 4-18 months through our Sun King EasyBuy™ line, our technology-enabled ‘pay-as-you-go’ (PAYG) systems.
Sun King employs more than 2,000 people in 11 countries across sub-Saharan Africa and Asia. We are passionate about serving off-grid customers, and we are driven by the challenge of continuously innovating and growing a smart, sustainable business with a profound impact on the world.
Sun Kung is committed to gender equality in the workplace. Women represent 47% of Greenlight’s workforce.
Postuler (Apply for the job) sur son site Internet: https://greenlightplanet.pinpointhq.com/en/jobs/73857
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