Director Of Product Marketing (Acquisition), Directeur du marketing produit (acquisition), Douala, MAX

Director Of Product Marketing (Acquisition), Directeur du marketing produit (acquisition), Douala, MAX

Role Responsibilities/ Responsabilités du rôle

We are looking for a reliable and seasoned Director of Product Marketing (Acquisition) who will be responsible for developing and directing all the marketing activities and campaigns for MAX’s growing suite of product offerings. You will thus be accountable for driving explosive user growth, while also optimising for cost of acquisition and lifetime value.

You will lead a team consisting of digital and field marketing professionals, and integrate within the broader Marketing function which also entails Communications & PR as well as an in-house creative team. You will further oversee MAX’s creative and field marketing agencies – setting their KPIs and ensuring that MAX reaps a return on investment from this collaboration.

This role will initially focus on MAX’s home market in Nigeria, while also providing key strategic advice to our growing operations across Africa as these are set up.

As the Director of Product Marketing you’ll report to the Chief Marketing Officer and work closely with internal stakeholders such as product development, finance, growth, and other departments involved in the product lifecycle — from ideation to design and delivery while you ensure product viability to enable MAX to deliver value to all stakeholders.

What You’ll Do:

Product marketing strategy and planning

Working with the Product team, you will develop an annual marketing plan that supports the

business’ Product scale goals and objectives.

This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns

that will enable their achievement.

With the support of the MAX internal team and agency partners – the plan will provide a 360

degree, through the line support for MAX’s product growth, and cover digital, field

marketing and communication / PR interventions.

Consumer data and insights

Prior to deployment, you will lead efforts to test and validate product marketing messaging

through methods such as focus groups, interviews and A/B testing.

You will also conduct competitive research and analyze their product, marketing and

distribution strategies – to ensure MAX’s positioning stands out and is competitive.

Serve as the primary custodian of the MAX product marketing data dashboard, providing end

to end tracking of the performance of our user acquisition funnel.

Oversee implementation of marketing automation, marketing analytics, and high-

performance marketing tools.

Marketing campaign planning and execution

You will play the leading role in developing and executing integrated marketing campaigns

aimed at advancing the objectives outlined in the annual marketing plan.

You will develop and implement a marketing campaign framework for the company,

outlining the seasonal recurring campaign windows, as well as the approach for more

opportunistic plays when these are available.

On the digital front, you will ensure MAX has a highly effective digital marketing funnel that

generates high quality leads that convert to users at targeted rates.

On the experiential / field marketing side, you will direct the activities of MAX’s partner

agencies to generate high levels of awareness and foot traffic to activation points,

converting relevant prospects into leads.

Finally, working with agency partners and directly with our in-house creative team, oversee

the development and deployment of high quality and high performance marketing materials

and their placement in relevant media.

Throughout campaign execution, be ultimately accountable for the marketing budget

invested and on demonstrating return based on agreed metrics.

Leadership/Supervisory Role:

Manage a growing team of marketing professionals (currently 2) as well as relevant agencies.

Work cross-functionally with Product, Operations, and Growth teams.

Lead customer-centric thinking and craft programs to address and retain target market

Motivate, develop and inspire an enthusiastic team to achieve remarkable results

Implement a systematic 1 on 1 feedback and performance review system

Coach team members to deliver exceptional results


Degree in Marketing, Advertising, Information Technology, Economics, Business

Administration or other relevant field.

At least 8 years in the field of marketing, dealing specifically with product marketing, with

accountability for lead generation and revenue.

Vast experience in the creation and execution of high performing marketing campaigns –

including digital, field and mass media marketing.

Ability to work in a global context – Previous experience working in high-impact

environments is preferred.

Proven track record of engagement with C-suite stakeholders.

Strong leadership skills; extensive experience in managing and mobilizing cross-functional


Past track record of recruiting and developing a high performing team.

Passionate about customers and demonstrated experience at building strong relationships.

Understand the diverse nature of different countries i.e., work environments, cultures,

market changes, customer behavior etc.

Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-

paced environment.

Data-driven method for decision making using KPIs and metrics.


Competitive pay & benefits

Premium Health insurance cover

Flexible work and hybrid working model

Consistent Learning and Development

Status car and other benefits

Location and Travel:

The candidate needs to be based in Cameroon. Travel to MAX’s growing footprint of markets across Africa may be required, but will not exceed 25% of time.

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