Director Of Product Marketing (Acquisition), Directeur du marketing produit (acquisition), Douala, MAX
Role Responsibilities/ Responsabilités du rôle
We are looking for a reliable and seasoned Director of Product Marketing (Acquisition) who will be responsible for developing and directing all the marketing activities and campaigns for MAX’s growing suite of product offerings. You will thus be accountable for driving explosive user growth, while also optimising for cost of acquisition and lifetime value.
You will lead a team consisting of digital and field marketing professionals, and integrate within the broader Marketing function which also entails Communications & PR as well as an in-house creative team. You will further oversee MAX’s creative and field marketing agencies – setting their KPIs and ensuring that MAX reaps a return on investment from this collaboration.
This role will initially focus on MAX’s home market in Nigeria, while also providing key strategic advice to our growing operations across Africa as these are set up.
As the Director of Product Marketing you’ll report to the Chief Marketing Officer and work closely with internal stakeholders such as product development, finance, growth, and other departments involved in the product lifecycle — from ideation to design and delivery while you ensure product viability to enable MAX to deliver value to all stakeholders.
What You’ll Do:
Product marketing strategy and planning
Working with the Product team, you will develop an annual marketing plan that supports the
business’ Product scale goals and objectives.
This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns
that will enable their achievement.
With the support of the MAX internal team and agency partners – the plan will provide a 360
degree, through the line support for MAX’s product growth, and cover digital, field
marketing and communication / PR interventions.
Consumer data and insights
Prior to deployment, you will lead efforts to test and validate product marketing messaging
through methods such as focus groups, interviews and A/B testing.
You will also conduct competitive research and analyze their product, marketing and
distribution strategies – to ensure MAX’s positioning stands out and is competitive.
Serve as the primary custodian of the MAX product marketing data dashboard, providing end
to end tracking of the performance of our user acquisition funnel.
Oversee implementation of marketing automation, marketing analytics, and high-
performance marketing tools.
Marketing campaign planning and execution
You will play the leading role in developing and executing integrated marketing campaigns
aimed at advancing the objectives outlined in the annual marketing plan.
You will develop and implement a marketing campaign framework for the company,
outlining the seasonal recurring campaign windows, as well as the approach for more
opportunistic plays when these are available.
On the digital front, you will ensure MAX has a highly effective digital marketing funnel that
generates high quality leads that convert to users at targeted rates.
On the experiential / field marketing side, you will direct the activities of MAX’s partner
agencies to generate high levels of awareness and foot traffic to activation points,
converting relevant prospects into leads.
Finally, working with agency partners and directly with our in-house creative team, oversee
the development and deployment of high quality and high performance marketing materials
and their placement in relevant media.
Throughout campaign execution, be ultimately accountable for the marketing budget
invested and on demonstrating return based on agreed metrics.
Manage a growing team of marketing professionals (currently 2) as well as relevant agencies.
Work cross-functionally with Product, Operations, and Growth teams.
Lead customer-centric thinking and craft programs to address and retain target market
Motivate, develop and inspire an enthusiastic team to achieve remarkable results
Implement a systematic 1 on 1 feedback and performance review system
Coach team members to deliver exceptional results
Degree in Marketing, Advertising, Information Technology, Economics, Business
Administration or other relevant field.
At least 8 years in the field of marketing, dealing specifically with product marketing, with
accountability for lead generation and revenue.
Vast experience in the creation and execution of high performing marketing campaigns –
including digital, field and mass media marketing.
Ability to work in a global context – Previous experience working in high-impact
environments is preferred.
Proven track record of engagement with C-suite stakeholders.
Strong leadership skills; extensive experience in managing and mobilizing cross-functional
Past track record of recruiting and developing a high performing team.
Passionate about customers and demonstrated experience at building strong relationships.
Understand the diverse nature of different countries i.e., work environments, cultures,
market changes, customer behavior etc.
Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-
Data-driven method for decision making using KPIs and metrics.
Competitive pay & benefits
Premium Health insurance cover
Flexible work and hybrid working model
Consistent Learning and Development
Status car and other benefits
Location and Travel:
The candidate needs to be based in Cameroon. Travel to MAX’s growing footprint of markets across Africa may be required, but will not exceed 25% of time.
Postuler (Apply for the job) sur son site Internet: https://www.linkedin.com/jobs/view/3322548752/
The Weekly Job Report, Le rapport de travail hebdomadaire: https://afriquejobs.com/?s=Job+Report
All companies hiring (Entreprises qui emploi au Cameroun): https://www.afriquejobs.com/2020/07/emplois-jobs-au-cameroun-liste-des.html
More jobs (Plus d\’offres d\’emploi): https://www.afriquejobs.com/