Retail Executive, Directeur de la vente au détail, Cameroon, Deutsche Post DHL
Role Responsibilities/ Responsabilités du rôle
Overall Purpose of the role
To identify, manage and develop the Retail channel with a view to achieving the revenue, shipment and footprint objectives. The role is responsible for the effective management of the following:
DHL Owned Service Points
Retail Partners – All 3rd party representatives of the DHL Brand
The Retail Channel is extremely important to DHL as a growth channel that will stimulate non account (cash) revenue and shipments, as well as providing convenient access locations for potential customers. It will also offer additional convenient drop off locations for account holder business. This is an extremely cost effective expansion opportunity where the relationship with third party representatives can increase the footprint of our brand without DHL incurring excessive costs.
The position reports to the Country Sales Manager
Identify, manage and further develop the retail partnerships in the country.
Educate potential partners about DHL products and services in order to sign up new partners.
Propose and manage DHL campaigns and promotions to boost volumes and attract new customers.
Conduct regular visits to all service points and retail partners, growing and improving the relationship as well as auditing branding, customer service etc
Ensure conformance to DHL policies and Procedures as well as the commercial guidelines.
Co-operate with all internal departments including Customer Services, Operations and Finance to ensure that all service needs and problems of Service points and Retail Partners are resolved in a timely manner and are not repeated in order to improve the business processes.
Conduct regular visits to all service points to ensure compliance in all aspects.
Conduct regular analysis and review of the business in order to consistently have a good understanding of where the business is at and what the opportunities are for development.
Suggest and implement creative and impactful suggestions / promotions to grow the retail channel business.
Drive the use of technology and solutions in all sectors within the retail channel.
Obtain competitor footprint in the country – specific locations
Research the retail market, growth, consumer behavior and the split between structured and informal share
Gather all Retail hotspot/or location information in the country
Determining where DHL needs to have a presence and determining the type of presence i.e. Owned stores, structured retail partners or informal Lucy’s
Gather info on all the competitor product offerings and promotions
Set up a mystery shopper program
Ensure all DHL retail performance, any market changes, promotions, competitor activity is reported each month by each country
Clear detailed “map” of DHL and Competitor retail outlets and product offering
Clear understanding of where DHL retail outlets should be located
Clear target retail partners
Clear understanding of DHL and competitor service levels via mystery shopper
Ensure proper staff compliment for retail outlets – based on operating hours, legislative, and volume requirements
Recruit, train and manage all retail outlet staff
Manage relationships with all retail partners and their employees
Manage staff performance in line with Retail KPI’s and scorecard
Correctly staffed and well managed retail outlets
Clear understanding of the profile of the retail assistant required and the effective recruitment and training of these individuals
Achievement of KPI’s
Sound relationships with our partners and their staff thus ensuring great brand representatives and customer centricity
Manage any advertising opportunities for the retail sector – i.e. any opportunities sent to them and then, if worthwhile, escalated Head of Retail and Head of Marcomms
Provide well thought out ideas for the development of the retail business via promotions, campaigns etc to Head of Retail and Head of Marcomms
Ensure successful implementation of all campaigns and promotions within markets
All outlet branding in line with guidelines for that particular type of outlet
All marketing materials conforms to guidelines
All outlets audited once a quarter and all branding constantly looking good and “fresh”
Reduced risk of “Brand Contamination” from poorly managed branding by the outlets and partners
Diploma or Degree in Marketing or Sales
5 years Post Qualification Experience
Postuler (Apply for the job) sur son site Internet: https://careers.dhl.com/global/en/job/DPDHGLOBAL2200AWCEXTERNALENGLOBAL/Retail-Executive
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