Marketing Manager, Douala, A.P. Moller – Maersk

Marketing Manager, Douala, A.P. Moller – Maersk

Role Responsibilities/ Responsabilités du rôle

Opportunity

Note that Location is flexible.

The opportunity to join an ambitious marketing team working for a world leading brand. The team leads the Africa regional marketing agenda that aims to drive the regional commercial strategy, build brand value and drive successful growth on the continent. We utilise a thorough understanding of customers’ needs and industry trends through customer insights in order to develop successful marketing campaigns and support the region’s strategy and business development goals.

Key responsibilities

Define marketing strategy for different customer verticals and segments in line with regional business priorities.

Identify and optimise customer buying journeys as part of vertical campaigns with the objective to increase “share of wallet” of existing customers and to reach and convert new prospects

Utilise understanding of target customer’s industry, needs, and challenges, to develop compelling content that drives customers down the funnel

Identify right activation channels based on target customer and buying journey

Collaborate with cross-functional stakeholders to plan and activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution

Collaborate with internal and external creative agencies from brief development through asset creation and execution.

Develop and launch marketing campaigns

Optimise, track, measure, and report marketing campaign performance to provide clear ROMI

We are looking for

5+ years’ experience in campaign Marketing, Digital Marketing, and content strategy with a focus on B2B in the Africa region

Experience building multi-channel campaigns, both organic and paid digital, as well as traditional channels.

A solid understanding of content strategy

Experience building multi-channel campaigns

A deep understanding of customer buying journey identification, building campaign strategies and content for multiple key points in their journey in order to move them down the funnel

Strong stakeholder management skills and ability to manage interfaces at all levels in the organisation

Experience in multi-channel marketing performance optimisation as well as campaign performance tracking, measurement, reporting

Experience in social selling and Account Based Marketing are a plus

Experience in Google Analytics

Project management skills managing different projects simultaneously

Strong communication skills, enabling you to engage and influence stakeholders

Self-starter who excels working independently and as part of a team.

Strong verbal and written English. French is a plus.

Postuler (Apply for the job) sur son site Internet: https://www.maersk.com/careers/vacancies/wd/Marketing-Manager_R28502/jt-marketing-manager

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