Corporate and Public Sector Sales Head, West & Central Africa AVP/VP, Responsable des ventes aux entreprises et au secteur public, Afrique de l’Ouest et du Centre AVP/VP, Yaoundé, Citibank

Corporate and Public Sector Sales Head, West & Central Africa AVP/VP, Responsable des ventes aux entreprises et au secteur public, Afrique de l’Ouest et du Centre AVP/VP, Yaoundé, Citibank

Role Responsibilities/ Responsabilités du rôle

Position Objective:

Align the regional sales strategy with Sub-Saharan Africa and global ecosystem trends.

Sell, customise and execute Cash Management and Trade solutions across 6 Presence markets in West and Central Africa (WCA) and Hub Managed Countries (HMC) in the region through RFP responses, pro-active proposals and client presentations for the Corporate and Public Sector.

Enhance WCA’s wallet share, reputation and product commercialisation through the new Emerging Market regional focus and specific priorities towards sub-cluster innovation and growth targets.

Act as the client advocate in managing the Citi network to ensure best-practice sharing, client satisfaction and wider product relevance are achieved, with FX, Coverage and Marketing partnership alignment

Key Responsibilities:

Drive revenue realisation through cross sell and partnership with TTS, FX and Coverage Units.

Utilising the agreed TTS scorecard goals, establish monthly origination, wins, pipeline, and revenue growth KPI’s across WCA against the agreed target market coverage names.

Help to create account plans with Coverage partners detailing wallet-sizing opportunity, revenue ramp-up analysis, revenue attrition forecasts, and a calling plan.

Develop deep understanding of Corporate and Public Sector specific segments (Corporate verticals, Central Banks, Ministry of Finance, etc.,) in each country, leading to a robust grasp on the competitive environment.

Ensure consistent, professional delivery of all TTS sales management disciplines including: call reports, lead generation, pipeline management, implementation acceleration, plus TTS relationship reviews.

Showcase monthly revenue analysis, preparing summaries and forecasts communicating findings to relevant TTS partners.

Improve WCA’s specific marketing material for Corporate and Public Sector clients, leveraging regional industry themes, landscape regulatory changes, solution packages used elsewhere as best-practice and wider advisory.

Focus on emerging ESG-related themes and impact-investing, align on core strategies for inclusive finance and collaborate with relevant agencies to explore where TTS can be more participatory.

Develop a sales support strategy on building out our Corporate and Public Sector sales in the WCA HMC markets

Development Value:

Expanded Sales responsibilities through Regional Sector ownership.

Expanded knowledge and understanding of Emerging Markets.

Sharpen strategic skills by working in complex Emerging Markets Environments and Geographies

Role positions well for future senior client facing opportunities at Citi

Opportunity to expand one’s professional networks across the WCA client community

The opportunity to prove oneself as a people developer of the WCA sales talent, and developing potential successors


5+ years of transactional banking sales and coverage experience, advisory or collaboration.

Experience with a geographically dispersed and complex matrix organisation.

Strategic transformation and planning experience, preferably with robust knowledge and experience with digital product offerings.

Familiarity with Corporate and Public Sector organisational construct, engagement and landscape in WCA

Proven experience as a highly effective team leader and change manager/agent.

Robust knowledge and expertise in Cash Management and Trade services and finance solution sets.


Proven experience in delivering results and meeting/exceeding sales targets.

Risk assessment/credit experience (preferred) and analysis of product metrics and balance sheets is positive.

Proven interaction / credibility with seniors within organisation (e.g. Govt Officials, CFO, Directors).

Experience with presentation standards, RFP-responses, proposals, persuasive marketing


Public speaking and persuasive writing to multiple people / groups is required.

French fluency is required

Knows how to “leverage the network” and interact professionally with colleagues from all divisions.

Strong and demonstrated, communication, influence and negotiation skills.

Knowledge of cash management and trade products (vanilla/complex)

Committed, trusted team player with the ability to interact with Relationship Managers, Unit Heads, Operational hubs, Credit Chain, coverage & sales teams

“Can do” attitude, dynamic, high energy levels with strong initiative.

Self-starter, Adaptable, Team player.

Proven ability to deliver and exceed on stretch goals.

Multi-cultural exposure.


Bachelor’s University Degree required.

Master’s degree preferred

Evidence of continuous learning advantageous


Job Family Group:

Institutional Sales


Job Family:

Solution Sales


Time Type:


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries (“Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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