Head of Consumer Value Management, Accra, Vodafone

Head of Consumer Value Management, Accra, Vodafone

Role Responsibilities/ Responsabilités du rôle

Head of Consumer Value Management

Posting Country:  Ghana

Date Posted:  19-Nov-2021

Full Time / Part Time:  Full Time

Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role Purpose

The Head of Customer Value Management for the Consumer Mobile and Fixed businesses is to provide base management strategy and operational execution for the Consumer Mobile and Fixed businesses. He/she will define, manage and deliver the customer lifecycle programs and activities of the Consumer Mobile and Fixed base in order to maximise the customer lifetime value (revenue and margin).

Primarily responsible for driving the revenue contribution targets from the Consumer Mobile and Fixed businesses by building an in-depth understanding of the various segments (M-HVC, Youth, Mass and Fixed) within the base and helping to develop propositions to retain and encourage greater usage across the full suite of Fixed and Mobile voice, data and VAS products. He/she will also be responsible for the base-driven (in)-voluntary churn/inactivity and retention investment, product penetration and base management direct marketing results.

Job Responsibility

Develop and execute the base management strategy (including retention strategy) to maximise the Customer Life Time Value (CLTV) and base value contribution to the overall services revenue. He/she will continue to the lead SPOC in transforming the business to embed CVM decision-making principles & culture.

Set up and act upon robust CVM Base Management and IBRO reporting dashboards.

Input into segment propositions to drive continues and increased usage across voice, data and VAS products.

Work closely with the Segment & Product & Services teams to develop propositions as a tool for retaining segment subscribers

Responsible for the attainment of monthly revenue contribution targets for each segment through usage driving propositions.

Responsible for the attainment of yearly Mid to HVC Segment growth targets by targeting potential M-HVC customers within each segment and upselling them with targeted propositions

Manage the delivery of integrated customer insight including actionable value and needs based segmentation and predictive models linked with competitor intelligence and market research.

Responsible for the definition and sizing of each segment across all product dimensions.

Continuously refining our understanding of each of these segments and feeding insights into other areas of the business including churn and loyalty strategy development.

Develop early likely-to-churn detection mechanisms for each segment and develop propositions to arrest churn.

Develop propositions to ensure Loyalty Program participation targets for each segment are met.

Lead capability development and define the capability strategy based on business improvement program


Modern Marketing Leadership

Data Analytics and Insights

CVM Campaign Development and Management

Always on Marketing

Professional / Technical Skills

First Degree in Economics, Finance, Marketing or a related field.

At least 8 years commercial experience in a challenging working environment

At least 5 years leadership experience

Prior experience in the telecoms industry is a plus but not a requirement

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

Postuler (Apply for the job) sur son site Internet: https://careers.vodafone.com/job/Accra-Head-of-Consumer-Value-Management/743883601/

The Weekly Job Report, Le rapport de travail hebdomadaire, 15/11/2021: https://afriquejobs.com/2021/11/14/the-weekly-job-report-le-rapport-de-travail-hebdomadaire-15-11-2021/

All companies hiring (Entreprises qui emploi au Cameroun): https://www.afriquejobs.com/2020/07/emplois-jobs-au-cameroun-liste-des.html

More jobs (Plus d\’offres d\’emploi): https://www.afriquejobs.com/