Coordinator Value Proposition, Go-To-Market Experience Design, Coordonnateur, proposition de valeur, conception de l’expérience de mise en marché, Douala, MTN

Coordinator Value Proposition, Go-To-Market Experience Design, Coordonnateur, proposition de valeur, conception de l’expérience de mise en marché, Douala, MTN

Role Responsibilities/ Responsabilités du rôle

The Coordinator, Value Proposition, Go-To-Market, Experience Design assists in the development and execution of marketing strategies and plans for the segment to maximize long-term revenues and profit, and increase long-term value of the segment. Responsible for the effective delivery of segment strategy, ensuring profitability, customers acquisition and revenues targets. This includes the design of value propositions & targeted marketing campaigns for the segment.

Operational Delivery:

– Provide inputs for the segment business planning cycle

– Timely issue and execute quarterly cycle plans

– Continuously monitor progress on targets, propose and execute appropriate corrective actions when and where necessary.

– Execute value and subscriber base management for the segment

– Execute detailed Market Segment analysis to deliver conclusions and insights: Markets –Volume and Value, trends, segmentation, competitors, channel, SWOT. translate insights and analysis into opportunities.

– Follow up campaign and P&S implementation

– Follow up product evaluation – so that they drive the profitability of specific segment and overall value proposition.

– Support analysis of ROI and effectiveness of both Brand and product campaign against competitor’s activity.

– Research trends and best practices within the TMT (Telecoms, Media and Technology) industry and regularly benchmark MTNC practices and offers with other players worldwide.

– Nurture an effective working relationship with EBU/Distribution/Product/ BI//IS/CR/ relevant service units to ensure timely execution and delivery of the cycle plan

– Follow-up and monitor execution of Sales & Distribution/Enterprise Business Unit plans regarding Segment specific issues.

– Execute initiatives driving Brand Awareness and Affinity within the segment

– Work with the Trade Marketing team to apply segment insights to BTL programs that will support a differentiated MTN segment proposition

– Ensure strict adherence to the Go-To-Market process

Staff Leadership and Management

  • Project Leadership and Management
  • Ability to work in a team and drive cross functional team working across various divisions
  • Accountable for meeting and prioritising project team targets / deadlines
  • Provide information to the Segment Products and Services and IT Enablement Manager on work accomplishments, individual / team / cross functional team challenges
  • Lead cross functional team meetings and contribute on specialist / technical areas when required
  • Review performance metric dashboards prepared on various performance metrics and provide input to the manager

Adhoc and Operational Meeting

  • Participate and provide inputs in operational meetings as and when required
  • Set up and manage adhoc meetings for day-to-day operational requirements as and when required
  • Meet daily/weekly with marketing, IT, NW, Customer Service and other relevant team to discuss projects and products performance.


  • Manage and resolve escalations that have impact on critical path of service delivery
  • Escalate issues that will result in considerable time, scope, employee/customer or cost impact if not resolved

Opco Operational

  • Participate and provide inputs in project status meetings
  • Propose operational changes and provide associated user impact assessment


  • Assess and monitor plan for continuous improvement
  • Review performance against agreed KPIs


  • Minimum of 3 years degree in Marketing, Business Administration, engineering, or any related field
  • Fluent in English and French
  • Digital Marketing certification would be an advantage


  • Minimum of 2 years’ experience in marketing in a service industry (telecoms would be an advantage) or FMCG environment, including participation in product/campaign launch
  • Experience in execution of programs for revenue outcomes would be an advantage


  • Good Knowledge of customer behavior and market dynamics
  • Good understanding and knowledge of Value Management
  • Good understanding and knowledge of the Telecoms Industry
  • Good understanding and knowledge of Brand Management
  • Good understanding and knowledge of Business and Strategic planning
  • Good understanding and knowledge of B2B and B2C marketing
  • Understanding & Knowledge of Cloud Computing environment
  • Understanding of Product Development /management
  • Understanding of Sales &Distribution principles
  • Understanding of Financial Modeling
  • Understanding of market research principles
  • Understanding of mobile technology as well as national and global trends
  • Understanding of the factors impacting customer demand
  • Understanding of Customer Experience principle

Skills/Competencies: • Organizational & analytical skills

  • Problem Solver
  • Operational Value Creator
  • Culture and Change Champion
  • Interpersonal skills
  • Results Achiever
  • Operationally Astute
  • Ability to successfully manage a variety of stakeholders
  • Good presentation skills

Behavioral qualities:

  • Strong integrity & ethic
  • Strongly details oriented
  • Problem Solver
  • Operational Value Creator
  • Culture and Change Champion
  • Relationship builder
  • Results Achiever
  • Operationally Astute
  • Manages time
  • Team player
  • Self-confident
  • Self-motivated
  • Optimistic
  • Proactive

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