Digital Marketing Specialist, Accra, Tomusbirk Footwear

Digital Marketing Specialist, Accra, Tomusbirk Footwear

Role Responsibilities/ Responsabilités du rôle

Whom are we looking for:

We are looking for a creative and highly motivated Digital Marketing Specialist willing to learn and apply his or her expertise in a practical arena. A digital marketer with the passion and enthusiasm to connect with our current and future customers.

Your main responsibilities will be to deliver and manage high-quality content for our digital platforms including Facebook, Twitter, LinkedIn, Instagram, and GMB. You will be responsible for researching, creating, scheduling content on our social media platforms, SEO, and also interacting with users on our various platforms.

Main Task and Responsibilities:

Social Media Content Management:

Creating and maintaining a Social Media Calendar to manage content.

Creating engaging content for our social media platforms

Digital Platform marketing:

Creating, Managing, and growing the company’s presence through blog posts, and other content posts for our various digital platforms.

Maintain a deep understanding of our business goals as well as our marketing objectives and translate them into digital objectives/strategies.

Write advertising copy for paid social campaigns and Search Engine Marketing(SEM) ads.

Community Management:

Creating brand awareness and reputation for the company by communicating the company’s brand in a positive and authentic way that appeals to current and future customers.

Monitor and report on feedback and reviews on digital platforms.

Establish relationships with customers, potential customers, and the right influencers.

Search Engine Optimization (SEO)

Doing Keyword research for the business to find out what people are searching on the internet that is related to what we offer.

Structuring blog content posts on educative content which captures the relevant keywords required to rank high on search engines.

Maintaining Google My Business (GMB) Page for the business.


Must have completed a Digital Marketing course with certification

Must be a university student or a recent graduate

Passion for social media usage and interest in fashion(footwear)

In-depth understanding of the norm and culture of Twitter and LinkedIn.

Knowledge in the use of Google workspace(Drive, sheets, meet, docs, and forms).

Must have some kind of portfolio demonstrating your skills in Digital marketing

Results and detail-oriented.

Note: You can apply if you have the skills in digital marketing but have not actually had any potential exposure to the real-world implementation of your skill. We are willing to give you the opportunity to delve into the practical application of your skills.

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