Content Writer, Ghana, Binance

Content Writer, Ghana, Binance

Role Responsibilities/ Responsabilités du rôle

Content Writer


Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We are looking for a topnotch, data-driven content writer to join our team.  You will be in charge of writing highly compelling content and copywriting. Your content will educate existing users and attract new users for Binance.

Job Responsibilities:

Writing blog posts, e-books, educational articles, presentations, video scripts, infographics, website content, courses and  white papers to be posted on the company’s blogs and website

Write high-quality, SEO-friendly content, and continuously improve user experience, traffic, and retention

Research and explore new technologies in the blockchain industry

Create and maintain an active editorial calendar of appropriate content

Coming up with creative content strategies and implementing them

Develop a measurement framework for generating results of the content marketing activity to be used for future marketing campaigns

Build connections with the media and seek out chances for publication, media clips, and partnership

Provide recommendations to ensure the content is understandable to a first-time reader who possesses little knowledge of the concepts covered

Adhere to the Binance Academy style guideEnsure that the vocabulary, syntax, punctuation, paragraph structure, and phrasing are consistent with internal standards

Understand the dynamics of the industry, guide and enhance the user readership and following rate through content planning and other means

Job Requirements

Bachelor’s degree or above in education, journalism, psychology, media, marketing, and related fields

3+ years of experience in producing, writing and editing written content

Creative with a proven ability to develop unique ideas and to expand on them in high-quality written formats and able to produce unique ideas and cognition

Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork

Expertise in one or more of the following fields: trading, finance, cryptocurrency, DeFi, and/or online privacy

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