Coordinator advertising and Media, Coordonnatrice publicité et médias, Douala, MTN

Coordinator advertising and Media, Coordonnatrice publicité et médias, Douala, MTN

Role Responsibilities/ Responsabilités du rôle

Work with Advertising Manager in the field execution of validated Communication Campaigns across national territory

Operational Delivery

  • Ensure timely production, deployment and display of all communications material as per Communication objectives & plan
  • Assist advertising agency, productions houses, Web Masters on the development and production of traditional and digital media material (TV, Radio, Website)
  • Establish strong relationships with key stakeholders inside and outside the organization in order to provide alternative print executions, for tactical campaigns (promotions, special offers)
  • Prepare and execute Communication Brief to all external (Advertising, Media Agency)
  • Follow-up delivery, inventory, dispatching of Advertising Material across regions and provide monthly related status report
  • Manage and evaluate external agencies communication execution and customer experience (campaign message understanding and recall)
  • Monitor and analyse Brand awareness and affinity score, get Campaigns feed-back among customers to provide insight and guidance to Advertising Manager
  • Develop and deploy advertising /campaign material for internal communication
  • Develop new and creative channels in line with Campaigns objectives and Customer target profile / behaviour (customers daily routines)
  • Monitor and Challenge Media buying agency’s media placement propositions and provide cost effective recommendations
  • Develop communications campaigns placement and exposure on Digital platforms: SMS, Notifications, IVR, Service centers screens…..
  • Monitor media buying expenses/budget and ensure annual savings
  • Follow-up tracking agency and provide report on executed media activity vs targets and vs competition (share of voice, brand visibility,…)
  • Recommend, plan and execute media leveraging of key BTL and Sponsorship initiatives
  • Establish strong relationships with key stakeholders inside and outside the organization in order to provide free publicity as much as possible (PR)
  • Communicate key Media airing milestones to internal stakeholders: Corporate Communication, Service Center, Staff
  • Analyse Media tracker report and provide insight & guidance to Media Manager
  • Be the internal interface for all commercial related media solicitations and for external media suppliers (outdoor, TV, Radio, Press)
  • Manage and evaluate external media buying /tracking agencies execution as per Contracts/agreements

Staff Leadership and Management

  • Ability to work in a team
  • Responsible for self-learning and development with guidance from the Manager
  • Accountable for meeting and prioritising own targets / deadlines
  • Provide information to the Manager on work accomplishments, individual / team challenges
  • Lead team meetings and contribute on specialist / technical areas when required
  • Review performance metric dashboards prepared on various performance metrics. \


Minimum of 3-year degree/diploma in Marketing, Communication or Management

  • Fluent in English and French


  • At least 2 years communication strategy, copy writing and advertising development, media planning
  • At least 2 years in managing relationship and executing communication campaigns with suppliers (Printers, Production houses, Media)
  • Good experience in Telecoms – CSM/Fixed line/Internet and Data business
  • Good experience in point of sales communication
  • Experience of /exposure to on-line Advertising


  • Operational Marketing
  • Telecommunication Industry
  • Third parties & Project management
  • Advertising creative development
  • Media planning management
  • Telecommunications industry
  • Media vehicle fees, purchase strategy


  • Self-motivated, self-starter who is willing to take initiative, ownership & accountability
  • Strong analytical skills and fact based orientation in decision making
  • Creative problem solving ability to business problems in complex matrix organization structure
  • Ability to influence cross functional teams, cultivate relationships; build consensus & influence business partners
  • Strong Copy writing capability
  • Excellent oral, written and interpersonal skills
  • Communication skills
  • Negotiation skills
  • Strong organizational & planning capability
  • Excellent oral, written and interpersonal skills

Behavioral qualities:

  • Result-Oriented
  • Proactive and field-oriented
  • Customer centric
  • Team player
  • Performance driven.
  • Proactive
  • Analytical Thinker
  • Problem Solver
  • Operational Value Creator
  • Relationship Manager
  • Results Achiever

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