Digital Media Specialist, Spécialiste des médias numériques, Douala, NGNATAT SARL

Digital Media Specialist, Spécialiste des médias numériques, Douala, NGNATAT SARL

Role Responsibilities/ Responsabilités du rôle

Digital Media Marketing Specialist with sports betting industry experience (Bilingual)


Bachelor’s degree, ideally in Economics, Marketing, Advertising and Public Relations; Advanced degree or specialization in Digital is a plus

5+ years of experience executing and/or leading digital marketing programs for top digital marketing agencies, internet-companies or client marketing organizations

Vast experience in leading campaign operations across multiple channels and products preferable in igaming/betting, e-commerce, marketplace or e-commerce arm of retail companies

Deep expertise and knowledge in digital strategy, omnichannel, digital culture and agile process

Hands on experience in ROAS optimization, digital media planning, tracking and conversion funnel optimization

Knowledge of SEO, SEM, Programmatic Ad-buying, UX, CRO, Mobile Business, Mobile and Digital Analytics, Service design/Design Thinking

Experience working with digital marketing tools such as Google Analytics, Omniture, Optimizely etc.

Experience utilizing first and third party data for segmentation, audience creation, targeting, and personalization

Strategy oriented, with deep expertise in business and wide knowledge in enterprise management and superior level of problem solving

Digital marketing savvy with first level of technical knowledge in all (or nearly all) digital marketing disciplines Traffic generation (Search Marketing, display, programmatic, etc); UX, A/B testing; Email marketing; Social Media Management

Ability to influence and be a natural leader to manage the internal team and coordinate the multidisciplinary external teams in complex client environments

Strong interpersonal skills with the ability to inspire and communicate with a wide range of non-technical and low technology literacy stakeholders and customers

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